A website is what can either make or break your brand image. It gives your business a complete, finished and more refined look; which plays an essential role that later on ensures traffic to your site. However, if you’ve come to the point where you need to search for the correct methods to create or contact a web design agency to help you in obtaining an ideal website for your brand – then we’ve got your back!
As simple of a task as it may seem to be to use the internet – the complex part of it is designing, creating, and building a visual representation of all the thoughts that when combined give a complete outlook of who you are and what your brand stands for. But with that comes the risk of creating a platform that is either too complex, or Google doesn’t rank it in the top 5 where it can easily be found by users.
What you need at that point is a fool-proof strategy to convert all your users into clients, and that’s exactly what this guide will help you do.
Where to Start and What to Do?
Although it may seem similar to some extent, making a brand logo is not the same as designing your website. There may be many individuals or web design agencies that will help to ensure your thoughts are given the voice they require.
Regardless of how they help you, here are a few places to start from and keep track of along the way:
Professionalism Must be your First Priority
Thankfully, we are blessed with so many online tools that we no longer need to hire web designers in order to make a professional website. It’s a lot easier now than it ever has been.
However, if you choose to create it with the help of some online tools and platforms then it is important to first understand what CMS is and whether or not you need one. In some cases, for a custom design you can always opt for the DIY templates that are easily available online.
If you don’t want to put in too much effort, you could always resort to purchasing premium themes to help make your site look creative and professional instantly. This may just be the best investment you’ve ever made.
Web Design is All About Simplicity
When they say an excess of any does more damage than good, apply that logic here.
Think of it like this, if your homepage is cluttered to the point where users have to struggle on focusing where they have to go to get what they need you have pretty much lost a good amount of traffic that could have been successful conversions. The key is to balance out your content.
Use images and fonts wisely without overburdening your users with an excessive amount of visual content. Every user that visits your page, has a reason to be there. Understand their intent, and use that to your advantage to make them stay – instead of making them run away.
Landing Pages Play a Vital Role in your Overall Design
When we say ‘Simplicity is Key’ – indeed this logic does apply to the overall design of your website and not just your homepage. For this, it’s important to design landing pages according to topics and let them be dedicated to just that instead of providing your users with haphazard information and content.
Home pages have a considerably lower conversion rate as compared to landing pages. Once you implement this strategy throughout the layout of your website, you will notice a significant increase in conversions that will help visitors become qualified leads and customers.
Develop a Trustful Bond with your Audience
This is a crucial yet essential step that you can take yourself, or even leave it on a decent ecommerce development company to take over easily. With the help of your web design and your strategically placed content, you can give your thoughts and feelings a voice to make your users understand what your company is all about. With the added benefit of why choose your company and what makes you different from your competition.
For this you can add reviews, testimonials, a “word from the founder” section, or even a detailed About Us page that lets your audience in on what matters to you as a brand.